Your career success depends on your ability to promote yourself correctly. For workers and job seekers at all levels, Gillis offers six tips on how to “express to impress” to those who matter most — higher-ups and hiring managers. Sample talking points:
1. Don’t assume that your boss knows exactly what you do.
You’re at the mercy of your manager. Yet it’s unlikely he has more than a general idea about what you do beyond the minimum he expects.
2. Embrace the difference between articulating your value and bragging.
When done properly, self-promotion is not bragging. It is informing.
3. Adopt an accomplishment mindset and narrative.
To prove your indispensability to an employer, you need an inventory of your on-the-job accomplishments — the things that express your commercial value to the business.
4. Quantify your worth.
You were hired because someone trusted that you’d either make or save the company money. You needn’t be a bona fide revenue generator or accomplish earth-shattering feats like inventing the iPhone to quantify your worth.
5. Source and shape your success stories.
To begin, look at old resumes, business planners, and performance reviews. Then reach out to personal and professional contacts. No emailing. To bypass generic responses, you must do this by phone. Period.
6. Master the three-part accomplishment statement.
Every one of your accomplishments must be crafted into a single three-part statement. You’ll convey what you did, what that resulted in, and the value or net result. For example: “Created a digital filing system that resulted in 300 man hours saved per week, enabling the company to save $6 million annually.”
Rick Gillis is a nationally recognized careers expert and employment coach. A onetime workplace radio and TV host, he is a popular media source, sought-after keynote speaker, and the author of five books. His new book is “Promote! It’s Who Knows What You Know That Makes a Career”.
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