We crave it as much as the air we breathe or the water we drink. What happened to a man’s handshake as a commitment to something being done, whatever it took to follow through. Entire industries are built on trying to convince us that the unreal is real. Our politicians, our media and yes even our friend’s lack authenticity. Do we fear it so? Do we so fear the truth that we constantly put makeup on it? Let’s make 2013 the year of Authentic, where A is A. Let your handshake mean something and voice your truth to all.